Valant Medical Solutions

Valant is the leader in behavioral health software for private practice and enterprise size organizations. In the midst of their rebranding, they called for a new website designed from the ground up.

 

My role

Role: Lead UX designer
Responsibilities: Information architecture, Wireframing, Prototyping, Art Direction
Worked with: Ruth Ganzhorn (UI Designer) and Zoe Vartanian (Illustrator)

Background

Valant’s original website had a confusing navigation structure that made it difficult for users to find information about its products and services. Our goals was to reduce redundant content, create a clear path for customers, and drive traffic to increase sales demo requestes.

valant_old-page-types.jpg

Valant had two targets for their new website: current software users and potential new users. Current software users needed easy access to login, support, and other tools. Potential new users needed information about current and upcoming software suites.

valant_old-nav.jpg
valant_new-nav.jpg

Before and After

Before redesign image of Valant's medical website.
Before redesign image of Valant's medical website.

Outcome

Valant increased qualified lead generation YOY (year over year) by 118% and sales demo requests by 200%. 

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